Pipedrive vs Zoho CRM – Price and Features Comparison 2023

In the modern business landscape, customer relationship management (CRM) software has become an essential tool for companies to effectively manage their interactions with customers and prospects. Two popular CRM solutions currently dominating the market are Pipedrive and Zoho CRM. As businesses evaluate their options, one crucial aspect to consider is the price and features offered by these platforms. In this article, we will delve into a comprehensive comparison of Pipedrive and Zoho CRM in terms of their pricing plans and features, helping businesses make an informed decision on which CRM solution best suits their needs in 2023.

Our research shows that Zoho CRM is better than Pipedrive with more features, customizability, and ease of use in our testing. In fact, our data showed that Zoho is the best CRM for small business, with comprehensive functionality across sales, marketing, and customer service industries.

While Zoho CRM is more robust overall, Pipedrive does have a niche with small businesses that are exclusively focused on sales. It’s a bit expensive but provides competitive functionality and some top-tier usability, making the user experience quick and easy when it comes to web forms and chatbots.

In this guide, we’ll compare Pipedrive vs Zoho CRM on everything from features and pricing to customer service and customizability, so you can make the right choice for your business. Oh, and don’t forget to check out our CRM comparison page for a clearer look at software providers available today.

Pipedrive vs Zoho CRM: Key Differences

Zoho CRM and Pipedrive are both respectable options when it comes to your specific business needs, but one is clearly better than the other. Here are some key differences between Zoho CRM and Pipedrive:

  • Zoho CRM is better for small businesses than Pipedrive
  • Pipedrive is exclusively focused on sales unlike Zoho CRM
  • Zoho CRM has more features than Pipedrive
  • Pipedrive has better help and support than Zoho CRM
  • Zoho CRM is more customizable than Pipedrive

Check out this table to see how Pipedrive and Zoho CRM compare on basics like price and free trials.


Pipedrive definitely isn’t as all-encompassing as Zoho CRM when it comes to features and functionality, but it certainly has its place for the right business. Pipedrive is a sales-focused CRM that is primary concerned with tracking business deals. It’s competitively priced, but the more advanced features are relegated to the expensive plans, which can really get up there.

Overall, Pipedrive’s most attractive aspects are its usability and help and support options. The platform is notably easy to use, and you can perform tasks quickly, even as a beginner. Additionally, it offers 24/7 support across all pricing plans, even the cheap ones, so you can get help when you need it.

See Also:  The Best Client Management Software for Small Business in 2023

Zoho CRM

We aren’t going to mince words; Zoho offers a really great CRM compared to other options on the market. It provides a whole lot of features at a generally lower price than premium options, undercutting competitors to provide some serious functionality. Zoho CRM offers sales, marketing, and customer service features in one platform, so you can really improve your business across all facets.

On top of all those features, Zoho CRM is just an excellent tool for small businesses and enterprise organizations alike. It’s easy to use, very customizable, and simple to set up, so you don’t have to waste time getting ready. Generally speaking, we consider Zoho CRM to be one of the most recommendable CRM options available today.

About Our Research

At Duanetoops, we don’t just guess about which CRM providers are the best for your business. We’ve spent hours painstakingly investigating the feature catalogs, free trials, and pricing pages of the top options to give you the most valuable information to make the right decisions. Here are the metrics we used to rate and rank CRM software:

  • Pricing – The cost of any software factors into the decision about whether or not to buy it.
  • Features – CRM providers offer a wide range of functionality, and these features can make a big difference for your business.
  • Ease of use – Beginners need to use a CRM platform too, which is why ease of use is so important to understand.
  • Customizability – You need to be able to make a software perform specific tasks for your business, making customizability a vital metric to consider.
  • Help & Support – No software is perfect and getting help from customer support can change how you interact with a CRM.

For more information about our process, check out our research guide to get a clearer picture of how we investigate these platforms.

Pipedrive vs Zoho CRM: Pricing Plans

Zoho CRM and Pipedrive offer a lot of different features and functionality, but they also have different pricing plans. Take a look at how they compare when it comes to the cost of the software below.

Learn more about Zoho CRM pricing and Pipedrive pricing on Duanetoops

Pipedrive Pricing

Pipedrive offers four different pricing plans: Essential, Advanced, Professional, and Enterprise.

The Essential plan costs $14.90 per user, per month, the Advanced plan costs $24.90 per user, per month, the Professional plan costs $49.90 per user, per month, and the Enterprise plan costs $99 per user, per month.

Our research found that the Advanced plan was the best option for small businesses, offering the most features for the small increase in price. It adds workflow automations, web-t0-mobile calls, and single sign-on functionality for improved security.

See Also:  8 Best Customer Retention Strategies to Boost Loyalty

Zoho CRM Pricing

Zoho CRM offers five different pricing plans: Standard, Professional, Enterprise, Ultimate, and Plus. Zoho CRM also offers a free plan that offers basic functionality and three users.

The Standard plan costs $14 per user, per month, the Professional plan costs $23 per user, per month, the Enterprise plan costs $40 per user, per month, the Ultimate plan costs $52 per user, per month, and the Plus plan costs $57 per user, per month.

Our research shows that the Professional plan is the best option for small businesses, as it unlocked unlimited custom reports, improved customer support, and added storage, all at a small price increase. This is the best plan for small businesses across all providers too, offering sales, customer service, and marketing functionality.

Best for Business Features: Zoho CRM

Zoho CRM definitely offers more business features than Pipedrive, particularly at similar price points. Zoho CRM scored a 4.1 out of 5 in our research for features, whereas Pipedrive scored a dismal 1.9 out of 5. Even worse, that low score from Pipedrive was from a pricing plan that actually costs more than the similar plan from Zoho CRM, which makes the decision even more clear.

The big advantage here is that Zoho CRM offers features for sales, marketing, and customer service, whereas Pipedrive only offers sales features. Subsequently, if you’re doing anything more than just tracking deals, Zoho CRM is the obvious choice across the board.

Best for Customization: Zoho CRM

Again, you can’t beat Zoho CRM when it comes to customizability, and Pipedrive just doesn’t compare. Zoho offers some of the most robust customizability in the industry, providing custom task types, custom objects, custom dashboards, and a customizable sales pipeline.

Conversely, Pipedrive only allows for custom dashboards and customizable sales pipeline, missing out on the custom task types and custom objects. It does offer unlimited custom fields, though, whereas Zoho CRM offers only 500 per object, and that’s only in one of its more expensive plans, Zoho Ultimate.

All in all, Zoho CRM scored an impressive 4.1 out of 5 for customizability, while Pipedrive only scored a 2.5 out of 5 for customizability, so the research is clear on this one.

Best for Help & Support: Pipedrive

This is one category in which Pipedrive actually outscored Zoho CRM, although not by much. Zoho CRM scored a 3.1 out of 5 in help and support, while Pipedrive scored a slightly better 3.2 out of 5. This is largely because Zoho CRM has different tiers of support based on which pricing plan you go for, while Pipedrive has the same service across all plans.

Subsequently, while Zoho CRM offers 24/7 coverage for expensive plans, the help and support is less helpful in the Professional plan, with agents being available only eight hours a day for five days a week. Pipedrive, on the other hand, offers live chat 24/7 for all of its pricing plans, even the Essential one, so we have to give the edge to Pipedrive.

See Also:  Zendesk Pricing – How Much Does Zendesk CRM Cost in 2023?

Best Pipedrive and Zoho CRM Alternatives

Zoho CRM is arguably the best CRM on the market, and Pipedrive is respectable in its own right, but they certainly aren’t the only CRM options available. In fact, our research found that there are plenty of solid platforms out there that should be able to fit your particular needs. Take a look at the table below for a look at some alternatives and keep scrolling for some of our other top picks.

monday.com Pro – $16 per user per month

Zoho CRM boasts some solid customizability, but there is no CRM more customizable than monday.com. Scoring a 4.7 out of 5 in our research, it was the highest rated CRM for customizability, thanks to its many custom dashboards and reports.  It doesn’t have a lot of features, but monday.com can truly adapt to your particular business needs.

We’ve found that the best plan for small businesses from monday.com is the Pro plan, which actually costs $16 per user, per month as is reflected in the table above.

Check out our in-depth monday.com CRM review for more information

Freshsales – starting at $15 per user per month

Another sales-focused CRM, Freshsales is essentially a better version of Pipedrive for a slightly lower price. It had the most features on our list for the price, scoring a 4.7 out of 5, making it one of the best value CRMs in our research. While Pipedrive only offers sales features, Freshsales Suite, the platform geared towards small businesses, offers marketing and sales features, so you can find customers while you’re trying to close.

Frequently Asked Questions

Zoho CRM doesn’t directly integrate with Pipedrive, but Zoho Desk, the customer service version of the platform, does offer integration with Pipedrive.

According to our research, Zoho CRM is a better CRM than Pipedrive, offering more features, better prices, and more robust customizability for businesses of all sizes.

If you’re in the market for a sales-focused CRM that has excellent deal tracking features, Pipedrive could be a good fit. Still, there are more affordable options out there that do more, so we’d suggest checking out the best CRM for small business before you make a decision.

That’s a wrap on “ Pipedrive vs Zoho CRM – Price and Features Comparison 2023 ” We hope you’ve found a trove of useful insights and fresh perspectives. Your opinions and ideas matter to us—join the conversation below and share your take! Hungry for more tech insights? Dive into our diverse collection of articles where innovation meets practicality. Discover More CRM Softwares.

Stay in the loop with the latest in AI and tech – your journey into the digital future continues at duanetoops.com.
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